My aim is to campaign and evangelise about the importance of keeping your data safe, especially your precious family photos. Permanently. Forever.

In the past we would diligently store all our priceless photos and negatives in shoeboxes and albums and keep them safe in cupboards. We would occasionally take them out to reminisce but they would stay there safe for future generations to enjoy.

But times change. We all now carry a camera with us all the time and take many more photos. But how often do you think about preserving those photos. You may download them from your phone to your computer but what happens when your hard drive fails, and it will, given time. Think for a moment, what if you lost all the data on your hard drive?

If you do nothing, you will lose it one day.

Backup solutions may not be exciting but they are essential. The best backup solutions are completely transparent – automatically backing up your precious data without you doing anything at all.